- HostMilano 2025 will happen from 17 to 21 October in Milan, Italy, and can host the 2025 World Barista Championship.
- The 2023 version drew over 180,000 guests from 166 nations, making it one of many world’s most essential espresso, hospitality, and meals service commerce reveals.
- A whole bunch of espresso manufacturers will exhibit at this yr’s occasion, which may even host the 2025 World Latte Artwork Grading System Championship, Moka Problem, and the Gran Premio Delle Caffetteria Italiana competitors.
- Milan can be residence to a few of Italy’s main specialty espresso retailers and roasters, together with Cafezal, Orsonero Espresso, and Ditta Artigianale.
Each two years, HostMilano – one of many world’s largest B2B hospitality commerce reveals – takes place in Milan, Italy. The 2025 occasion, scheduled to happen from 17 to 21 October, might be held on the Fiera Milano exhibition and commerce centre.
This yr, HostMilano will host the 2025 World Barista Championship. Different competitions on the occasion will embrace the 2025 World Latte Artwork Grading System Championship, Moka Problem, and the Gran Premio Delle Caffetteria Italiana competitors.
Many manufacturers may even organise their very own afterparties and unofficial occasions throughout the 5 days. Attendees may even have the chance to go to a few of Italy’s finest specialty espresso retailers and roasters.
Learn on for the important espresso information to HostMilano.
Take a look at the PDG Occasions Calendar right here. We are going to proceed to replace the article as extra afterparties and occasions are introduced.
Which competitions will happen?
HostMilano might be held on the Fiera Milano exhibition centre, Strada Statale Sempione, 28, 20017 Rho Milan, Italy – simply outdoors the Rho Fieramilano metro station.
“It’s a world-class occasion of distinctive scale and affect, attracting an unlimited international viewers,” says Ioannis Papadopoulos, the founder and CEO of IRM. “Host is the last word assembly level for the espresso and hospitality industries, the place hundreds of execs collect to find the most recent improvements shaping the way forward for our sector.
“We’re excited to showcase the spirit of Greek espresso tradition at sales space G55 in corridor 18, and exhibit how IRM is shaping the way forward for roasting.”
The occasion will characteristic a number of competitions, together with the 2025 World Barista Championship, which marks its twenty fifth anniversary this yr.
Different notable championships at HostMilano embrace:
- World Latte Artwork Grading System Championship, which assesses baristas’ technical latte artwork abilities, in addition to their creativity and aptitude
- Gran Premio Delle Caffetteria Italiana – opponents have 13 minutes to arrange two cappuccinos, two espressos, and two chilly espresso drinks, which comprise conventional Italian components
- Moka Problem – opponents have ten minutes to brew and serve espresso in a three-cup moka pot
- Espresso Italiano Champion competitors held by the Istituto Espresso Italiano (IEI)
Why espresso occasions are so common in Italy
Specialty espresso is an business constructed on shut relationships and collaboration, so occasions and commerce reveals are an important a part of gross sales and advertising. Given its historic ties to espresso tradition, Italy is a well-liked vacation spot for main espresso expos.
In 2022, World of Espresso – one other main business commerce present – befell in Milan. Different espresso occasions hosted in Italy embrace SIGEP, Trieste Espresso Competition, and TriestEspresso Expo.
Each two years, HostMilano takes place in Milan, the second most populous metropolis in Italy, and attracts almost 200,000 guests from world wide.
“As one of many largest international hubs for espresso innovation, HostMilano gathers the world’s most forward-thinking manufacturers and professionals below one roof,” says Jan Adriaens, the CEO of Good Moose. “This yr, at sales space H32 in corridor 16, we are going to unveil upgrades to our automated milk steamers and provide an unique sneak peek at a brand-new prototype.”
The occasion is now in its forty fourth version, and is understood for showcasing the most recent improvements and applied sciences within the international espresso, hospitality, and meals and beverage industries.
“From the rise of vegan drinks to technological innovation in automation and the rising significance of sustainability, to not point out clients’ growing consciousness of high quality, the beverage business is present process main adjustments,” says Tharyn Estevez, the Director of International Advertising at SEB Skilled Drinks. “Host displays these developments.
“On the SEB Skilled Beverage cubicles B48, B56, E47, and E55 in corridor 12, we are going to showcase 5 main manufacturers: WMF, Schaerer, Curtis, La San Marco, and Zummo, providing complete options for various beverage wants and enterprise fashions.”
HostMilano may even embrace Host Talks – Past The Cup and the Espresso Addition showcase, demonstrating key traits within the espresso business.
“Attending occasions like HostMilano is essential as a result of it connects us instantly with international business leaders, decision-makers, and innovators within the foodservice sector,” says Keelan Hartnett, the Managing Director of Flo-Sensible. “It’s a chance to showcase how our know-how revolutionises chilly beverage service – serving iced espresso or matcha in lower than six seconds – whereas constructing partnerships, discovering distributors, and gathering market insights.”
Afterparties and occasions
Quite a few corporations and organisations will host their very own actions and occasions throughout HostMilano:
Thursday 16 October
- Official Bloom ebook launch at Ditta Artigianale (invitation-only VIP session from 5pm to 6pm and public aperitivo session till 8pm)
Friday 17 October
Saturday 18 October
Sunday 19 October
Wednesday 22 October
This checklist might be up to date as extra events are introduced.
Milan espresso store tour
Thought of Italy’s vogue, design, and monetary capital, Milan blends historic structure, such because the Duomo Cathedral, with trendy traits.
The town can be residence to a few of Italy’s finest specialty espresso retailers and roasters, that are difficult conventional mindsets about high quality and flavour.
Carlos Eduardo Bitencourt, the founder and CEO of Cafezal (the primary specialty espresso roaster in Milan that operates six places within the metropolis), shares his suggestions:
Carlos additionally recommends Torrefazione Moka Hodeidah, a conventional roaster named after certainly one of Yemen’s historic ports.
European Espresso Journey additionally recommends Bugan Espresso Lab, Nowhere Future Espresso Roasters, Altura Specialty Espresso, Bar Affori, Il Cafetero, Loste Cafe, Mascherpa, and Serra di quartiere.
The place to eat in Milan
The town’s meals scene is a mixture of conventional Lombardian delicacies, trendy positive eating, and vibrant aperitivo tradition. Meals & Wine’s checklist of one of the best eating places contains:
- Ristorante Ratanà, providing a recent tackle Milanese delicacies
- Trendy positive eating restaurant Bu:r
- Capuano’s, serving conventional Napoli pizzas
- Michelin-starred Trattoria Trippa
- Ceresio 7, which features a terrace and swimming swimming pools
Carlos additionally recommends Da Martino, Giacomo Bistrot and Rosticceria, Mao Hunan Restaurant, and Osteria Lagrandissima.
What can we anticipate at HostMilano?
HostMilano is among the most influential and impactful B2B commerce reveals within the international hospitality and restaurant (HoReCa) sector. Following the easing of pandemic restrictions, the 2021 occasion drew a then-record 110,000 guests and featured 1,345 corporations from throughout 144 nations.
Within the years since, the occasion has continued to develop and is predicted to attract near 200,000 guests from 17 to 21 October.
The occasion brings collectively hundreds of exhibitors from the espresso, tea, hospitality tools, and meals service industries. Many of those manufacturers showcase the most recent improvements in espresso store and roasting know-how.
“One among our highlights would be the IRM Micro, a world-first tabletop roasting machine with a capability from 50g to 2kg, constructed with the identical engineering requirements as our bigger machines,” says Ioannis. “We’re additionally one of many solely corporations on the earth to supply a 30kg totally electrical roasting machine, a breakthrough that mixes large-scale capability with sustainability and effectivity.”
Automation can be a spotlight of the expo, particularly as espresso store and roastery operators more and more flip to automated options for help whereas navigating a turbulent market and rising prices.
“One other certainly one of our highlights would be the unveiling of a brand-new Good Moose prototype, once more developed with barista suggestions in thoughts,” says Jan. “We are going to actively ask guests for his or her perception, as our product improvements are all the time pushed by individuals working behind and managing the bar, in addition to visiting the café as clients.”
Given the dimensions and affect of Host, many manufacturers attempt to create memorable experiences at their cubicles, partaking with guests in new methods to construct lasting connections.
“Attendees can expertise immersive themed environments showcasing the mixed espresso and beverage experience of SEB Skilled Beverage and the WMF, Schaerer, Curtis, La San Marco, and Zummo manufacturers,” Tharyn says. “Genuine utility eventualities invite guests to locations the place individuals get pleasure from a wide range of beverage creations, similar to an workplace, an Italian café, a lodge, or a comfort retailer.
“On 19 October, we may even host the Espresso Italiano Champion competitors, organised by the Istituto Espresso Italiano, at our stand,” she provides.
Manufacturers may even associate at HostMilano, underscoring the collaborative nature of specialty espresso.
“At E39 in corridor 20, Flo-Sensible will associate with Origin Espresso, Blendsmiths, and Past the Bean, who will provide iced espresso, matcha, chocolate, teas, and flavourings,” Keelan says. “We’ll see continued progress in chilly and useful drinks and wellness-driven choices, reflecting shopper demand for selection, well being, and comfort.”
HostMilano is among the most essential occasions within the espresso business. Alongside the commerce present, competitions, and afterparties, attendees will be capable of expertise town’s rising specialty espresso scene.
In case you are collaborating within the expo in any capability, ensure that to register and ebook any actions upfront of your attendance.
To be taught extra about WoC Geneva, go to the web site.
Photograph credit: HostMilano, Specialty Espresso Affiliation, Cafezal, IRM, Anna Fedyk, WMF, Flo-Sensible
Good Each day Grind
Please be aware: IRM, Good Moose, WMF, and Flo-Sensible are sponsors of Good Each day Grind.
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